Based on the interviews conducted by Albury and Crawford, they discovered that sexting is commonly used in positive aspects.
According to Albury and Crawford, sexting was not only an activity occurring in the context of flirtation or sexual relationships, but also between friends, as a joke or during a moment of bonding.” Reportedly, hedonism played a role in motivating sexting, and the length of relationship was negatively correlated with sexting behaviors.
In 2013, it was found that sexting is often used to enhance the relationship and sexual satisfaction in a romantic partnership.
Sexting thus can be considered a "behaviour that ties into sexuality and the subsequent level of relationship satisfaction experienced by both partners".
Sexting has been promoted further by several direct messaging applications that are available on smartphones.
The difference between using these applications and traditional texting is that content is transmitted over the Internet or a data plan, allowing anyone with Internet access to participate.
A New York Times report described the story of Justin Berry, a 13-year-old boy who, after hooking up his webcam and listing himself on an online forum in order to make friends, was propositioned by older men to strip and masturbate on camera.
Those sending photos over Snapchat believe they will disappear without consequences so they feel more secure about sending them.
There have been several cases where teens have sent photos over these applications, expecting them to disappear or be seen by the recipient only, yet are saved and distributed, carrying social and legal implications.
In a 2013 study conducted by Drouin et al., it was found that sexting is also associated with attachment styles, as those with attachment avoidance are more likely to engage in sexting behaviours (just as these individuals are also more likely to engage in casual sex).
Thus, instead of increasing intimacy in these types of relationships, sexting may act as a buffer for physical intimacy.